Wild Wild Words

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Christopher Wilde
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Thursday, May 15, 2008

Dear Sprint Nextel

 

 

Dear CEO Dan Hesse,

If I could change the way "a wireless company does things" it would be to make them stop running these commercials.  What initially made for a fine introduction to a new face, indicating a change of direction for the company, has now become a cliché.  A stark figure on hard dark city street, the camera constantly backing up so that this trench coated specter doesn't over take us has begun to make me dizzy.

Maybe that's great for investors maybe it's great for existing customers not to flee the sinking ship, but I can't imagine it's selling you any phones.  You're becoming the Xerox of cell service.  I really don't need to see your face every five minutes.

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